I've just discovered a simple game from Puma that we all got a bit obsessed with.

The game, by Puma Running challenges you to run faster than the world's fastest man, Usain Bolt. Try it out for yourself by clicking here. The game itself is nice and simple, you race Bolt over 100 metres by clicking your left and right arrow keys as fast as you can. It works really well, there's nothing complicated to learn it's great fun and everyone here got hooked really quickly (usually you lose so you have to try again and again and again).

I like the fact that it is simple, easy to use, nicely designed and timely. The Olympics have just finished and Puma have launched this at the right time.

More interesting for me is that this is an advert but I don't mind that, it's good content that I enjoyed and if Puma want to slap their name all over it, that's ok by me at least they're giving me something interesting to play with. Great content is what engages your audience and this advergame by Puma is a great example of what brands can achieve.